Sticker Labeling and Marketing in 2024: Do You Need Die-Cut or Kiss Cut Stickers?


The marketing world is evolving fast, and with more convenient options for small businesses, many are finding their groove through promotional products. Stickers specifically have seen a major surge in popularity over the past few years as entrepreneurs leverage them for branding, advertising campaigns, events and more. However, with so many sticker options, materials and finishes available, it can be tricky to determine whether custom die cut stickers or kiss-cut stickers are the best fit for your particular goals and budget. In this guide, we’ll explore the key differences between these two popular sticker styles, common uses for each, and factors to consider when deciding which production method makes the most sense for your business in 2024 and beyond. By understanding the pros and cons of die-cut versus kiss-cut stickers, you can feel confident putting the right promotional product to work growing your brand recognition and sales.

Die-Cut Stickers: Stand Out from the Crowd

Die-cut stickers are custom-shaped stickers that can take virtually any form you wish. The design is cut precisely along its edges, leaving no excess material around it. This makes die-cut stickers perfect for logos and other intricate designs with unique shapes or letters. They add a premium touch to any surface, especially when combined with high-quality materials and finishes like glossy, matte or metallic.

Common Uses for Die-Cut Stickers

Die cut stickers are a versatile option that can be used in a variety of ways. They make excellent additions to product packaging, allowing you to brand your merchandise with attractive labels. Die cut stickers also work wonderfully as giveaways at trade shows, events and conferences, helping you stand out from the crowd and draw attention to your brand. Additionally, many businesses use die-cut stickers on company vehicles, laptops, water bottles and other products as a cost-effective yet impactful form of advertising.

Factors to Consider

When deciding whether die-cut stickers are the right choice for your marketing efforts, there are a few key factors to keep in mind. Firstly, die-cut stickers can be more expensive than other options due to the precision and customization involved. If you have a limited budget, it may be best to opt for a simpler sticker style. Additionally, while die-cut stickers can be produced quickly, they may take longer to design and set up compared to other styles. It’s important to factor in production timelines when planning your promotional campaigns.

Kiss-Cut Stickers: Versatile and Cost-Effective

Kiss-cut stickers are created using a similar process as die-cut stickers, except they have a slight difference in the cutting process. With kiss-cut stickers, only the top layer of material is cut, leaving the backing intact. This allows for easy peel-off and application of the sticker onto any surface. Kiss-cut stickers are typically produced on a roll, making them perfect for large production runs. They offer a more cost-effective option compared to die-cut stickers while still providing ample design flexibility.

Common Uses for Kiss-Cut Stickers

Kiss-cut stickers are commonly used as labels for products, such as food and beverage packaging or beauty and skincare products. They are also popular for branding purposes, as they can be easily applied to a variety of surfaces like laptops, water bottles and phone cases. Additionally, kiss-cut stickers are often used for event promotions, such as concert or festival tickets.

Factors to Consider

While kiss-cut stickers may be more budget-friendly than die-cut options, there are still some important factors to consider. Due to the backing layer remaining intact, kiss-cut stickers may not be suitable for complex or intricate designs. They also may not have the same premium feel as die-cut stickers due to the backing being visible around the edges of the design. However, if you are looking for a cost-effective and versatile option for your promotional needs, kiss-cut stickers may be the perfect fit.